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Real Estate Marketing

Integrate Your Marketing Channels

Real estate marketing should involve Cross-Channel Marketing. For maximum online exposure and lead generation, strive to combine as many online and offline real estate marketing channels as possible, with the focus being your website.

Articles, press releases, twitters, emails, videos, real estate postcards, blogs, viral — if used properly, all of these things can drive traffic to your website. But then what?

From a marketing standpoint, lead generation should be one of your website’s primary objectives. You can drive traffic to a website from multiple channels both online and off, but at some point you have to capitalize on that traffic. Website traffic, by itself, will not grow your business. You have to initiate contact in order to cultivate a business relationship. Your website should accomplish this.

Think of your other real estate marketing channels as fingers or signs pointing toward your website. Sure, any one of these channels could generate new business on its own. But more often than not, people will surf on to your website to learn more. This is a good thing, as long as your website is doing its job by engaging, persuading, and motivating people to a “Call to action”.

For more information Http://www.internetbrokers.ca

This post was written by:

Robert Steele - who has written 10 posts on Calgary Real Estate Blog | Calgary Real Estate News.

Hi there, My name is Robert Steele and my company - Internet Brokers Group - has been providing a hand-picked team of Developers, Marketers, Programmers, Designers and Project Managers, all seasoned veterans when it comes to Real Estate Technology, website development and custom Cross-Channel Marketing Systems for Brokers and REALTORS®. The Internet Brokers Group has been involved in developing custom Real Estate Marketing Systems both online and off now for over 20 years and helped develop and launch one of the first completely Virtual Real Estate Franchises in Alberta. (www.maxwellcitycentral.ca) Being involved in the development of thousands of real estate-related websites since 1994 and many custom real estate software applications, my team are seasoned veterans and able to consult with you and help to customize the technology systems you now need setup in your offices and on your personal websites based on your specific Brokerage and REALTORS® needs as each office and REALTOR®'s needs are quite unique - as we all know. We have been able to bring overheads down, apply inovative REALTOR® Recruiting Systems and generate both online and offline Buyer and Seller leads, Mortgage leads and more while decreasing the Brokers bottom line and increasing your ROI with lead generation and Extreme Exposure to both listings and REALTOR® profiles. Your listings will appear on thousands of local websites instantly. www.internetbrokers.ca I was the Director of Technology for International Franchise "HomeLife Realty Services" and stepped down in 2007 after 4 years of commitment to pursue custom marketing solutions for both REALTORS® and Brokerage Offices in Alberta, BC and Saskatchewan. I am currently the Director Of Technology for MaxWell Realty in the province of Alberta and several other Real Estate companies in Alberta and BC. Many others in Canada have contracted IBG, including the HomeLife Master Franchiser in British Columbia which currently boasts 23 offices and is growing daily. They have opened thier first Virtual Real Estate Office system in Cloverdale BC. IBG Media currently maintains our own network of over 150 website Portals in Alberta and BC to help market clients as well, generate leads and give EXTREME exposures to any properties for sale in Alberta and BC using Cross-Channel Marketing solutions. Founded in 1994 and headquartered in Calgary, Alberta; Internet Brokers Group is credited with pioneering the practice of Internet Marketing or "Perfomance Driven Marketing". Our mission is to increase your online market reach, strengthen your brand equity, help you achieve stronger business results and generate greater profitability. I have the confidence and experience to offer you no long term contracts. We will earn your business! Our approach is not about one-time, cookie-cutter or one-size-fits-all fixes, but about working with you and your company on an ongoing basis and continuing to adapt and stay ahead of your competition in an ever-changing market place. IBG Media has become a seasoned Cross-Channel Real Estate Marketing Services firm with over 20 years Real Estate Marketing experience, lead generation, search engine placement, PPC Bid Management, direct email marketing, Website design, custom development and software application development. Our experienced team consists of local industry experts all driven to help our clients generate a solid ROI. Feel free to call my office at 403-232-1032 if you would like to learn more about our custom Solutions.

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